Product Management playbook/Module 7 · Engineering

Day 67 / 100 · Engineering · Incident thinking for PMs

When it breaks, what’s your job?

You won't be fixing the servers. Your job is to keep customers informed, protect the team's focus, and make sure lessons turn into action.

Communicate

During The Incident

  • Keep customers and stakeholders updated
  • Shield engineers from interruptions
  • Pause risky releases
  • Make trade-off calls quickly

Follow through

After The Incident

  • Join the blameless postmortem
  • Turn actions into prioritised work
  • Tell customers what changed
  • Track whether it happens again

Source: Google ↗

Calm comms. Real follow-through.