Outcomes, not outputs.
Objectives and key results, developed by Andy Grove at Intel and popularised by John Doerr, align many teams on what success looks like.
Objective
Where We're Going
“Make switching to us painless for small businesses.”
Qualitative and motivating.
Key results
How We'll Know
“90% of new-customer setups done within three working days.”
Three to five measurable outcomes.
Aligned
Not Cascaded
Teams propose OKRs that support the company's.
Bottom-up and top-down meet.
Source: What Matters: The Origin Story of OKRs ↗
Outcomes, not outputs. Aligned, not cascaded.