Product Management playbook/Module 1 · Foundations

Day 01 / 100 · Foundations

Three hats. One product.

Product Manager, Product Owner, Project Manager. Same meetings, very different jobs. Here's who owns what.

Product Manager

Owns The Why & What

“Are we building the right thing?”

Focus: problems, customers, market, strategy

Measured by: outcomes — adoption, retention, revenue

Horizon: quarters to years

Product Owner

Owns The Backlog

“Is the next sprint the most valuable one?”

Focus: stories, ordering, acceptance, the dev team

Measured by: value delivered each increment

Horizon: sprints to releases

Project Manager

Owns The How & When

“Will we land it on time, scope and budget?”

Focus: plans, risks, dependencies, resourcing

Measured by: delivery against the plan

Horizon: start to finish of the project

Source: POPIA.co.za ↗

Build the right thing. Build it right. Build it on time.