Fall in love with the problem.
Stakeholders arrive with solutions. Your job is to walk them back to the problem before anyone starts building.
Problem space
Understand First
- Who has this problem?
- How painful is it, and how often?
- How do they cope today?
- What does it cost them?
Solution space
Then Explore
- What are three ways to solve it?
- What's the cheapest test?
- What would we prototype first?
- What must be true for it to work?
01 · Discover
Go wide on the problem
02 · DEFINE
Pick the one worth solving
03 · DEVELOP
Go wide on solutions
04 · DELIVER
Build, test, ship
Source: Design Council ↗
Problem first. Solution second.