Know who matters, and how.
Map stakeholders by how much power they have over the work and how interested they are in it. Then engage each group differently.
↑ Power · → Interest
Keep Satisfied
High power · lower interest
Short, occasional updates. No surprises.
Manage Closely
High power · high interest
Involve early and often. Co-create.
Monitor
Lower power · lower interest
Light touch. Check in now and then.
Keep Informed
Lower power · high interest
Regular updates. Invite their input.
Sources: Open University OpenLearn ↗ · POPIA.co.za ↗
Map them before they surprise you.