Discovery team session

Before the session

Read Days 11, 12 and 14 (about five minutes each), or Module 2 on the cheat sheet.

The 30 minutes

1. 0–5 minOpen

   Quick round: when did you last speak to a customer? A day ago, a week ago, or can't remember.

2. 5–15 minDiscuss three days
   • Day 11: Discovery is a habit, not a phase.Who in our business already talks to customers every day, and how could that learning reach us?
   • Day 12: Ask about the past, not the future.Which of our recent questions to customers asked about the future, and how would we ask about the past instead?
   • Day 14: Find the assumption that could kill it.Which belief behind our current work would sink it if it turned out wrong, and what evidence do we have for it?
3. 15–25 minExercise: Map the assumptions

   Take one idea the team is working on. Write every belief it depends on on a sticky note, then place each on a grid of how important it is against how much evidence we have. Circle the one in the important, little-evidence corner.

4. 25–30 minAction for the week

   Each person has one customer conversation this week, asking about the last time something happened, and brings back one fact they didn't know.

   Agree the team rule: “Talk to customers every week.”