Discovery is a habit, not a phase.
Research done once goes stale fast. Teams that keep learning weekly make better calls, with less drama.
Discovery as a phase
The Old Way
- Big research project up front
- A report nobody rereads
- Then months of building blind
- Assumptions quietly go stale
Discovery as a habit
The Better Way
- A customer conversation every week
- The trio learns together
- Small tests alongside delivery
- Decisions updated as you learn
Source: Product Talk ↗
Talk to customers every week.