Launch team session

Before the session

Read Days 71, 77 and 80 (about five minutes each), or Module 8 on the cheat sheet.

The 30 minutes

1. 0–5 minOpen

   Quick round: one thing we launched that people knew about and didn't use.

2. 5–15 minDiscuss three days
   • Day 71: Building it is half the job.For our next release, who is it for first, and how will they hear about it?
   • Day 77: They know about it. Why don’t they use it?Where do people drop off between knowing about one of our features and using it as a habit?
   • Day 80: Did it work?What did we last launch without ever reviewing whether it worked?
3. 15–25 minExercise: Launch on a page

   Take the next thing the team will release and answer the six Day 71 questions on a shared page: who, what, where, how, when and who helps. Finish by booking the 30, 60 and 90-day reviews.

4. 25–30 minAction for the week

   Each person writes the value of the release in one sentence, in the customer's words, and tries it on one person outside the team.

   Agree the team rule: “Launch is the start of learning.”