Did it work?
Launch day is when learning starts. Book reviews at 30, 60 and 90 days, and decide what happens next.
Day 30
Is anyone using it? Any surprises or problems?
DAY 60
Are they coming back? Is support load changing?
DAY 90
Did the outcome move? Iterate, scale or stop?
Did adoption hit target?
Compared with what we agreed before launch.
Did the outcome move?
The reason we built it in the first place.
What surprised us?
Unexpected users, uses, or problems.
What next?
Iterate, scale, or kill. Decide, don't drift.
Launch is the start of learning.