Building it is half the job.
Go-to-market is how the right customers hear about it, understand it, buy it and get help. Plan it alongside the build, not after.
Six Go-To-Market Questions
01 · WHO
Which best-fit customers is this for first?
02 · WHAT
What's the value, in their words, in one sentence?
03 · WHERE
Which channels actually reach them?
04 · HOW
Pricing, packaging and how they'll buy it.
05 · WHEN
Timing, and how big a launch it deserves.
06 · WHO HELPS
Sales, support and partners, briefed and ready.
Source: American Film Institute ↗
Plan the launch while you build.