Solve the right problem.
How you frame the question decides the answers you get. Use AI to question the question first.
Symptom or cause?
Move 01
Ask “why?” until you reach something you can fix.
TRY
“Ask me ‘why’ five times.”
Reframe it
Move 02
Turn complaints into questions you can answer.
TRY
“Rewrite this as ‘How might we…’.”
Widen
Move 03
Look for explanations you haven't considered.
TRY
“What else could explain this?”
Narrow
Move 04
Which customers, which channel, since when?
TRY
“Where exactly does this happen?”
Question the question first.