Not all AI is a chatbot.
“AI” covers several families of tools. Knowing which is which stops you forcing the wrong one onto a problem.
Language models
Text In, Text Out
Drafting, summarising, Q&A, rewriting. The ChatGPT, Claude, Gemini and Copilot family.
Predictive models
Scores From Your Data
Churn, fraud, demand forecasts. Often already inside your CRM, billing or accounting tools.
Speech & vision
Hear And See
Transcribe calls, read invoices and IDs, spot objects in images.
Generative media
Make Images, Audio, Video
Marketing visuals and voice-overs. Also the engine behind deepfakes.
Source: arXiv ↗
Match the model to the job.