Eight questions before launch.
Ethics doesn't need a committee. It needs the right questions, asked by the right people, before something goes live.
Questions 1–4
Impact
- Who benefits, and who could be harmed?
- Would we be comfortable if customers saw how it works?
- Is personal information minimised?
- Can a person overrule it?
Questions 5–8
Accountability
- Have we tested it for bias?
- Can we explain its outputs?
- Do people know AI is involved?
- Who owns it when it goes wrong?
Ask the questions. Write down the answers.