Product Management playbook/Module 2 · Discovery

Day 17 / 100 · Discovery · Prototypes

Fake it to learn it.

A prototype is a question in disguise. Pick the cheapest one that answers the question you actually have.

The Fidelity Ladder · Climb Only When You Need To

Minutes

Sketch

Does the concept make sense to anyone?

Hours

Clickable Mockup

Can people find their way through the flow?

Days

Wizard Of Oz

Looks real, but humans do the work behind the scenes. Is it valuable?

Weeks

Concierge

Do it manually for a few customers. Will they rely on it?

Source: OpenClassrooms ↗

Cheapest test that answers the question.