Translate the meaning.
South Africa has twelve official languages. Word-for-word translation misses register, local terms and how people actually talk.
Who and where
Add 01
Who reads it and in what setting: an SMS, a contract, a poster.
SAY
“For customers reading an SMS.”
Register
Add 02
Formal or everyday? Respectful or friendly?
SAY
“Everyday and friendly, not formal.”
Local terms
Add 03
Keep brand names, rand amounts and local words as locals use them.
SAY
“Keep product names in English.”
Fluent review
Add 04
A first-language speaker checks it before it goes out.
SAY
Every time. No exceptions.
Sources: SAnews ↗ · ACL Anthology ↗
AI drafts it. A fluent speaker signs it off.