Agile & Delivery playbook/Module 5 · Estimation & forecasting

Day 50 / 100 · Estimation & forecasting · Communicating dates

Bad news early.

How you communicate a date matters as much as how you calculate it. Honest, regular and early builds trust even when the news is bad.

Lead with confidence

The Range

“85% likely by 24 October.”

Not one date with no context.

Say what moves it

The Risks

“Assumes the vendor API is live by the 5th.”

Name the assumptions and risks.

Update it weekly

The Rhythm

“This week's forecast: 85% by 27 October.”

Small updates beat sudden shocks.

Ranges, reasons, regular updates. Bad news early.