More selling. Less admin.
Sales teams spend a surprising share of their week on everything except talking to customers. That's where AI helps most.
Good uses
Start Here
- Call and meeting summaries into the CRM
- Research briefs before a first meeting
- First drafts of proposals and follow-ups
- Objection-handling practice
Watch out for
The Risks
- Prospect data in unapproved tools
- Invented facts about a prospect
- Generic outreach that reads as AI
- Promises the product can't keep
AI drafts. People sell.