AI Enablement playbook/Module 8 · AI by function

Day 72 / 100 · AI by function · Marketing

Faster drafts. Your voice.

AI can multiply marketing output. The job is making sure it still sounds like you, and says only what's true.

Good uses

Start Here

  • Drafts for posts, emails and blogs
  • Repurposing one piece into many formats
  • Headline and subject-line options
  • Concept images for early ideas

Watch out for

The Risks

  • Bland copy that sounds like everyone
  • Claims that break consumer protection rules
  • Images that resemble someone else's work
  • Customer lists in unapproved tools

Source: National Consumer Commission ↗

Scale the drafts. Keep the voice.