Study rivals. Don’t copy them.
Competitors are a source of evidence about customers, not a to-do list for your roadmap.
Learn from them
Useful Questions
- Which customers do they win, and why?
- What job are they hired to do?
- What do their customers complain about?
- What can't they easily change?
Chase them
Copycat Traps
- Matching their feature list
- Knee-jerk price reactions
- Chasing their customers, not yours
- Benchmarks without context
Know them. Be you.