Product Management playbook/Module 3 · Strategy

Day 26 / 100 · Strategy · Platform vs product

Products solve problems. Platforms let others do it.

A platform grows when other people build on it. That's powerful, but only once someone actually wants to.

Product

You Create The Value

  • You build what users need
  • Direct relationship with users
  • Grows by adding capability
  • Simpler to run and change

Platform

Others Create Value Too

  • APIs, integrations, partners
  • Value grows with the ecosystem
  • Needs docs, stability, governance
  • Harder to change once others depend on it

Earn the right to be a platform.