It fits on a page, or it won’t fit in heads.
If your team can't explain the strategy in a minute, it can't guide the hundred small decisions they make every week.
One-Page Template · Fictional Example
01 · WHERE WE ARE
SMEs are leaving old PBX systems, but setup feels risky.
02 · WHERE WE'RE GOING
Every small business sounds like a big one.
03 · WHERE WE'LL PLAY
Owner-run businesses, 5–50 staff, South Africa first.
04 · HOW WE'LL WIN
Same-day setup, app control, local human support.
05 · WHAT WE WON'T DO
Enterprise call centres. Custom builds for single clients.
06 · HOW WE'LL KNOW
Setup time, 90-day retention, support calls per customer.
The test: ask three people on the team what the strategy is. If you get three different answers, the page isn't done.
If the team can’t say it, it isn’t real.