Plans break. Strategy adapts.
A strategy is a bet based on assumptions. When the evidence changes, the bet should too, on purpose, not by drift.
Signals It's Time To Revisit
The market shifts
New entrants, new tech, new customer expectations.
A core assumption breaks
Evidence contradicts something the strategy relies on.
New capabilities appear
Something that was impossible is suddenly cheap.
Repeated misses
The same goals keep failing for the same reasons.
Hold the vision. Flex the path.