One number that means customers win.
A North Star metric captures the value customers get from your product. When it grows, the business should follow.
A Good North Star…
Reflects customer value
It goes up when customers genuinely get what they came for.
Predicts business results
Revenue and retention tend to follow it.
Can be influenced
Teams can see how their work moves it.
Moves often enough
Weekly, not once a year, so you can learn from it.
Source: Amplitude ↗
One star. Many paths to it.