Product Management playbook/Module 5 · Metrics

Day 42 / 100 · Metrics · Input vs output metrics

You can’t move outputs directly.

Outputs tell you whether you're winning. Inputs are the levers your team can actually pull this week.

Output metrics

Results · Slow · Hard To Act On

  • Revenue
  • Retention
  • Customer satisfaction
  • Market share

Input metrics

Actions · Fast · Within Your Control

  • Setups completed within a day
  • Support response time
  • New feature adoption
  • Number porting success rate

Manage inputs. Watch outputs.