Configure. Buy. Then, maybe, build.
Three ways to get AI into a process. For most small businesses, the cheapest and safest option is also the first one to try.
Configure
Switch It On
Turn on AI features in tools you already use. Fastest and cheapest, with less control.
Buy
Specialist Product
A dedicated AI tool for one job. Quick to start; you take on vendor and data risk.
Build
Custom, On An API
Most control and fit. Needs developers, testing and someone to maintain it for years.
Configure first. Build last.