Product Management playbook/Module 4 · Prioritisation

Day 31 / 100 · Prioritisation · RICE and its blind spots

A score is a conversation, not a verdict.

RICE makes trade-offs visible and comparable. It's a great way to argue well, and a poor substitute for judgement.

(Reach × Impact × Confidence) ÷ Effort

The Formula

Reach

How many people it affects in a set period.

Impact

How much it moves the outcome for each of them.

Confidence

How sure you are, based on evidence, not hope.

Effort

Person-time to build, test and ship it.

Source: Intercom ↗

Score to debate, not to decide.