Product Management playbook/Module 4 · Prioritisation

Day 34 / 100 · Prioritisation · Now / Next / Later

Roadmaps without fake dates.

Confidence drops the further out you look. A good roadmap is honest about that instead of hiding it behind dates.

Now

Committed · High Confidence

Self-service call routing

Faster number porting

Next

Shaped · Medium Confidence

Clearer invoices

After-hours call handling

Later

Exploring · Low Confidence

“Owners miss calls on the road”

“Teams can't see call trends”

Source: ProdPad ↗

Commit to the near. Flex on the far.