Product Management playbook/Module 4 · Prioritisation

Day 36 / 100 · Prioritisation · Managing the HiPPO

When the boss has an idea.

The Highest-Paid Person's Opinion often carries real context. Treat it as a hypothesis worth testing, not an order or a threat.

Four Moves

Get curious

What problem are they seeing that we might be missing?

Frame it as a hypothesis

“If we do X, we expect Y to change.”

Propose a cheap test

The smallest experiment that would teach us something.

Agree on the evidence

What result would change either of our minds?

Source: ExP Platform ↗

Respect the idea. Test the idea.