Roadmap the problems, not the features.
Feature lists lock in solutions before you've learned anything. Outcome roadmaps commit to results and leave room for the best answer.
Feature list
Locks In Solutions
- Q1: Mobile app
- Q2: Chatbot
- Q3: Analytics dashboard
- Success = it shipped
Outcome roadmap
Commits To Results
- Q1: Cut setup time
- Q2: Fewer billing support calls
- Q3: Better 90-day retention
- Success = the number moved
Promise outcomes. Discover features.