Not every question needs an experiment.
A/B tests are powerful but narrow. Sometimes another method gets you a better answer, faster and more safely.
Skip The A/B Test When…
There's too little traffic
You'd wait months for a trustworthy answer.
It's unfair or unsafe
Different prices or protections for similar customers.
The fix is obvious
A broken button doesn't need a test. Fix it.
Effects take months
Trust and brand don't show up in a two-week test.
Right question, right method.