Measure demand before you build.
Put the entrance to a feature in front of customers before the feature exists, and count who tries to walk through.
How it works
A button, menu item or plan option for something not yet built.
What it measures
Real interest, from real customers, in context.
Be honest right away
After the click: “Coming soon. Want early access?”
Keep it short
Days or weeks, not months. Then decide.
Never for: billing, security, or anything where a fake option could cause real harm or confusion.
Test interest with honesty.