Product Management playbook/Module 6 · Evidence
Day 51 / 100 · Evidence · Writing a good hypothesis
Turn opinions into testable bets.
A hypothesis states what you'll change, for whom, what you expect, and how you'll know. Most importantly, it can be proven wrong.
We believe [this change] for [these customers] will [produce this outcome]. We'll know we're right when [this metric moves this much, by this date].
The Template
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