Numbers say what. People say why.
Data at scale shows patterns but not reasons. Conversations show reasons but not scale. You need both.
Quantitative
Scale · Blind To Reasons
- What happened, how often
- Across every customer
- Trends and comparisons
Qualitative
Depth · Small Samples
- Why it happened
- How it feels
- The context around it
Quant Spots
Something changed, and where.
QUAL EXPLAINS
Why it changed, in customers' own words.
QUANT CONFIRMS
Whether the fix worked at scale.
Spot with numbers. Understand with people.