Team Cognitive Health playbook/Module 8 · Communication

Day 79 / 100 · Communication · Communicating change

Say why first. Then say it again.

People can handle change. What drains them is change without reasons, without clarity on what stays, and without a way to ask questions.

Why

Before What

  • The problem this solves
  • Why now
  • What happens if we don't

What changes, and what doesn't

Both Halves

  • Be specific about the change
  • Name the stable anchors (Day 88)
  • Admit what's not known yet

Repeat & listen

Once Is Never Enough

  • Several channels, several times
  • Open Q&A, anonymous too
  • Answer the questions you get

Say why first. Then say it again.