Tell people when it’s AI.
People accept AI much more readily when they know it's there, understand its limits and can always reach a human.
Disclose it
Make it clear when people are dealing with AI.
Show why
Where the answer came from, in plain language.
Set expectations
Say what it can't do, before it disappoints.
Give control
Edit it, turn it off, or reach a person.
Respect their data
Say what's stored, for how long, and why.
Own mistakes
When AI gets it wrong, apologise and fix it fast.
Transparency builds trust.