Product Management playbook/Module 10 · AI features

Day 99 / 100 · AI features · Launching AI features safely

Launch AI in stages.

AI behaves differently with real users than in demos. Roll out gradually, with the safety checks in place before each step.

Internal

Your own team uses it daily.

TRUSTED BETA

A few willing customers, watched closely.

LIMITED

A share of users, with monitoring.

GENERAL

Everyone, with the safety nets still on.

Evals passing

Quality holds on real examples, including edge cases.

Abuse testing

Tried to break it: prompt injection, misuse, private data.

Monitoring and feedback

Live quality signals and an easy way to report problems.

A kill switch

Turn it off instantly, without a release.

Legal and privacy review

POPIA and customer terms checked before launch.

Support ready

The team knows what it does and what to say.

Sources: POPIA.co.za ↗ · OWASP GenAI Security Project ↗

Impressive demos aren’t evidence.