Day 74 / 100 · Launch · Switching costs

Better isn’t enough.

Customers compare your product with the cost of changing, not just with their current tool. Lower that cost and better can finally win.

Exit fees, new hardware, overlapping contracts.

Setup, migration, retraining staff.

Downtime, lost numbers, “what if it fails?”

Familiar workflows and relationships.

Lower the wall they have to climb.