Product Management playbook/Module 8 · Launch

Day 73 / 100 · Launch · Onboarding design

The first week decides everything.

Onboarding isn't a tour of features. It's the shortest path from sign-up to the moment a customer gets real value.

Lead to the aha moment

Every step should move toward the action that predicts retention.

Remove steps

Each extra screen is a place to drop off. Defer anything optional.

Show progress

A simple checklist tells people how close they are.

Add humans where it's scary

Offer help at high-risk moments, like porting a number.

Value first. Features later.