Good plans make choosing easy.
Packaging decides which features go in which plan. Done well, each customer instantly sees the plan that's for them, and why they'd upgrade.
Fictional Example · Good, Better, Best
Starter
For owners who just need calls to reach them.
✓
Business number
✓
Calls to your mobile
✓
Voicemail to email
Business
For teams sharing the phones.
✓
Everything in Starter
✓
Ring groups and hours
✓
Call history and reports
Compliance
For regulated businesses.
✓
Everything in Business
✓
Call recording
✓
Audit trail and retention
One plan per segment
Each plan maps to a distinct kind of customer.
A clear reason to upgrade
The next plan solves the next problem they'll hit.
Three clear choices beat twelve clever ones.