Not every launch needs a parade.
Sort launches by impact, then match the effort. Big news gets a big launch; small improvements get a quiet, useful note.
Tier 1
Major
New product, new plan, big shift.
Effort: campaign, sales training, exec voice
Lead time: weeks
Tier 2
Notable
A meaningful new capability.
Effort: email, in-app, support briefing
Lead time: days
Tier 3
Minor
Improvements and fixes.
Effort: release notes, in-app tip
Lead time: same day
Match the noise to the news.