Product Management playbook/Module 8 · Launch

Day 79 / 100 · Launch · Sales enablement

Sales can’t sell what they don’t understand.

Give Sales a simple, honest kit early, and keep listening to what they hear from customers.

The Enablement Kit

01 · THE ONE-LINER

What it is and why it matters, in one sentence.

02 · WHO IT'S FOR

And, just as clearly, who it isn't for.

03 · OBJECTIONS

The top five pushbacks, with honest answers.

04 · THE DEMO

A short script that shows the value, not every button.

05 · PRICING

Plans, discounts, and where the limits are.

06 · WHAT NOT TO PROMISE

What's not built yet, and roadmap rules.

Enable early. Listen always.